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East End Dubs continues to grow popular Eastenderz imprint with the launch of a new sublabel; BELIEF. The aim of the new company is to expand and challenge expectations with a diverse range of artists, highlighting new and emerging talent.

The brand launches with rising star Jesse Maas' first drop on February 17. Jesse, that class of artists who don't stitch without a thread, who know what they're doing at all times and leave nothing to chance, even though sometimes their decisions may seem unusual or out of place. And if, furthermore, after a consecration in the underground, we see him doing his thing with 'LTD' EP, he leaves us even more surprised.

Continuing the shape of his already mature sound on various forward-thinking labels like Berg Audio, PIV, Cecille and Blind Vision, with releases gathering playtime support from influential names like Joseph Capriati, Marco Carola, Toman and Chris. Stussy, to name a few!

The entire album manages to provide introspection, absorbing energy and twilight light, and that closes a record that knows how to turn musical pulp into a refreshing ambrosia juice. The more the record is listened to, the more difficult it is to locate it in a specific geographical location. His music seems to never solidify, to be a flow of sounds and impressions that never seem to remain fixed in place or memory, like a perfume or a quick vision of a body in motion, until it postulates as one of the true future values of tame and lustrous electronics.

Having been raised in a household where a lot of jazz, disco and blues was played, and playing guitar at a young age, music has always been a mainstay in his life. His versatile sets are comprised of authentic, contemporary and classic underground cuts with a minimalist twist, making his mark with many notable DJ performances.

As this is only the beginning of new beginnings, there is no doubt that East End Dubs will be looking to hand-pick and build the Belief brand with the same dedication and passion that has been given to Eastenderz and their artists over the years.

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