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Electronic artist John Alto continues to establish himself as an artist of note with latest single Work It, a tough, raw slice of tech house from the very top drawer.
With American, Italian and Danish roots, John Alto is a DJ, an artist, a skilled producer and remixer with a passion for club music. His signature sound is dark, bass heavy and cinematic, and he has worked with artists, writers and producers like Maurice West, Silque, Ganz, Nadine (from M.O), Nicklas Lif and Ofelia.
John Alto´s first release was on Martin Garrix´s label STMPD RCRDS in a collaboration with the German duo TwoWorldsApart. He was also commissioned by Sony Music to remix Coy´s Promises and for Norwegian superduo Seeb on their release Free To Go (feat Highasakite).
Alto’s first release, My Heart, landed in April 2022 - a slickly produced and highly evocative slice of melodic house that hit hard and left a lasing impression. Now he’s back with the follow up Work It, that lands just in time for the summer season on Riotville Records, the label of Danish powerhouse electronic producer Snavs.
Demonstrating the range of his production, where My Heart was characterised by subtle progression and melodic nuance, Work It goes in hard from the off. Chunky bass, serrated synths and mechanised vocal samples combine for a punchy, visceral tech house cut that confidently delivers the dancefloor goods.
John Alto has arrived, and is here to stay.
Can you tell us a little about your early musical experiences?
My early musical experiences were with my father, as he loves Soul and funk music. So I would be playing the guitar and piano with him on our home stage back when I used to live with my parents in Denmark. We would jam out classics all night, and it really gave me a fond experience of the performance element of music.
How do you hope that your music influences or impacts your listeners?
I hope it takes them somewhere, it could be good memories, it could also be about themselves. I love the concept of story telling, but where it is up the listener to experience the music in their own way. But I of course want them to feel great! :D
Tell us about the inspiration behind your latest single Work It…
I was in Amsterdam, and was collaborating with all different kinds of artists, and I felt that i wanted to create something new and interesting while I was still there, so i decided to go for a minimalistic type of deep track that would sound good in the clubs.
Do you feel that your sound has evolved over the years?
Definitely, I used to produce progressive house for festival use, however, I was copying my favourite artists at the time, which inevitably helped me improve my production skills. After I started working with my manager, I was able to sculpt my own sound, and continue developing it through out the past few years.
Work It sees you on Riotville Records... how important is it for you to have the support of a solid label on your releases?
What matters the most to me is the people behind the label, as I met Andreas (Snavs) at a party not too long ago, where we were able to exchange information, and start sending music. I really like the friendly and more personal relationship Riotville has with their artists, which is sometimes difficult to find in other major/ large labels.
Do you feel consistency is important in creating music? Or is it ok to experiment with different styles and sounds?
I would say experimenting with other sounds, will solidify your identity in the sound design you have, in comparison to producing commercial music that everyone is already used to hearing. “Don’t give people what they way, give them what they didn’t know they wanted”.
How do you see the next few years or your career panning out, in an ideal world?
I hope to expand my fanbase, as well my name in Scandinavia, and hopefully around Europe as well. And to also be able to play at the larger festivals around Denmark, which is our main goal for now, is to progress in the Danish EDM industry.
What's the most important piece of advice anyone's given to you so far?
Don’t try to be someone else in the industry, you end up wasting a lot of time trying to copy someone else’s sound/ looks, which would end up in a massive waste of time, as everyone changes/ evolves into something new. Focus on your self, and try and create something new, or develop newer production methods, that make your sound seem more unique, and hard to replicate.
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