"I think design should return back to the state of rethinking and serving major human needs"
Semiotik Design, is known the world over for its innovative design approach and originality. Never one to shy away from opinions, we took some time out with Dimitris to get his unique thoughts on life, his career and tips on how to make it in the creative industry.
How important is design to you?
Very important! Design is everywhere, from a small item in your kitchen drawer to a perfectly designed and shaped building.
How would you describe Semiotik aesthetic?
Our work is strongly associated with emotional engagement. Creating artworks and communication platforms, through our work, people are emotionally involved with a design or an object. That’s the way we work.
How do you feel about Semiotik reputation for setting trends?
I’m really proud for the things we have accomplished so far. We are co-operating with people all around the world, this is definitely the proof that our work is respectful. I don’t know if we are setting trends, but as far as I can tell people admire our work, daily we have requests from different places around the world, which proves that our work is respectful in multiple ways.
Please could you tell us how you came to form your studio?
Semiotik was founded in 2015, having previously co-founded and worked as creative director at Designers United. What led me to found Semiotik was the ability to be able to have autonomy in expression.
How has the type of work you do changed from the early days?
Study of form, colour, composition, typography, materials and tools is an ongoing process strongly associated with any social evolution. We have to observe these evolutions in many fields (design, architecture, arts, culture) and then we can draw conclusions.
What’s been the most satisfying project you have worked on?
Definitely the co-operation with Volvo Ocean Race. It’s been the most challenging work and I feel really proud to have participated in that. However, I’ve worked on various projects for many international brands such as Adidas, Daimler and The Beatles.
Futurism is very present in your work. What relationship do you have with this ideology? Where did your vision of a “future” aesthetic come from?
I would call it objectivity, straightforward thinking, emotional engagement and craftsmanship. Combining all these, is not an easy process but these are our values. This is my belief for a better world.
Which brand or big name would you most like to design for?
Our work for Volvo Cars, Volvo Ocean Race, Adidas, The Beatles, are some of very nice projects that we did really enjoy.
Times are coming with many changes. Do you think it will affect the design industry?
I think people will reconsider the values of life and the new era will be full of reformations. However, the design industry will remain active in all aspects and the digital design industry is more likely to play the most important role in the changes that we will face.
What would you like to see change in the design industry?
I think design should return back to the state of “rethinking and serving major human needs”
What do you think of what younger artists are doing in the present day?
In a world of mix and match aesthetics I respect and observe carefully the art scene. I think conceptual art has a great potential as the need to redefine the essential, formal nature of each medium is a necessity.
What is the best piece of advice you have ever been given?
Never give up. Research and learn.
Do you have any superstitious beliefs or rules that you live by?
My rule is not to have rules that limit my life.