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South London based Jack Swoon continues to build on a decade of experience in the electronic music space, breaking through the veil of elusiveness and bringing his definitive underground sound into the spotlight with the second single from his Viberoom Records label. Jack has developed a unique style of house that is mixed with a melodic sensibility. Viberoom Records aims to introduce the world to a multitude of new talent that previously may not have had a platform to shine. The goal? Build a community of like-minded music lovers for a style of house music that may have previously been overlooked on the scene.
We have had the pleasure of speaking with him and this has been the result.
How would you describe your work to someone who doesn't know or heard of you?
Vibey!
Your first ever release ’Somebody’ was out on Pete Tong’s label Three Six Zero. How has releasing on such a big imprint helped your career?
It sets you off on a great path. Pete Tong is legendary and once he puts his name in association with yours you have the eyeballs of the industry on you.
Why did you decide to focus on starting your own label Viberoom?
I’ve always wanted to have my own label. It’s important to discover new talent and I feel that I found a gap in the market for the particular type of vibey house I love so much. It’s also amazing to be in full control of my own releases etc
Will the label focus on your tracks only, or others? If so, are there some artists at the moment or tracks that you are really loving that you can share?
Both! I will mainly be releasing on Viberoom moving forward, that’s not to say I won’t work with other labels too but my focus is Viberoom. As for others I have my eye on a number of artists that I would LOVE to get on the label. But I’ll disclose that once we have them locked in.
How do you think the house music scene in the UK has developed in the last few years?
I think the UK are the pioneers in House music today to be honest. That’s wild when you think about it, especially when you consider its east coast roots in the US.
What is the one piece of equipment in your studio you’d never get rid of, no matter what and why?
I’m not a big hardware guy! Most of my synths etc are all in the box. So I’d have to say my keyboard!
What was the last record store you visited? And what did you buy?
That was actually in Orlando Florida, it was called Bossa ‘N Roll Records, I had a gig out there and I was looking for a gift for someone. I actually purchased a 2nd Edition Pink Floyd ‘The Wall’ Album. Very cool find!
Can you reveal some future projects?
I’d like to keep some of that as a surprise. But watch this space and follow the socials for more.
Jack Swoon’s ‘Lies’ is available from 5th May 2023 via Viberoom Records. Instagram - Facebook - Spotify - Beatport - Soundcloud
