Interview with SEOR

SEOR’s sound is rooted in the groove-led, loop-driven aesthetics of early 2000s tech house, balancing funk-driven rhythms with deeper, hypnotic elements. His latest release, ‘Believe’, arriving via BotaniQ Music during Amsterdam Dance Event, came together through an instinctive production process that took him in a more house-oriented direction than initially expected. Beyond its dancefloor appeal, the track carries a personal message about holding on to a dream amid doubt, distractions and outside expectations. With a musical identity shaped as much by visual inspiration as by rhythm, SEOR continues to explore the space between funk, deep minimalism and hypnotic techno, seeking new directions without losing sight of the groove that defines his sound.

How would you describe your sound and musical identity at this point in your career? What are the main elements you want people to connect with your music?

I would describe my sound as loopy, groove-driven, and heavily influenced by the early 2000s tech house scene. Funk plays a big role in my productions, alongside deeper elements that add another layer to the groove. I’m drawn to music that feels hypnotic but still has character and personality. Ultimately, I want people to connect with the groove, feel the energy, and recognize my sound through its rhythm and overall vibe.

“Believe” is coming out through BotaniQ Music during Amsterdam Dance Event. How did the track come about, and what was the initial idea or feeling you wanted to capture?

To be honest, I started producing “Believe” without any expectations or a clear plan. I approached it in a way I normally wouldn’t, just experimenting and letting the music take shape naturally. Usually, I start a track with a certain direction in mind, often aiming for something deep, but this time it developed into something much funkier and more house-driven. I didn’t force anything; I just followed the groove, and eventually the track came together on its own.

The title “Believe” suggests a sense of hope, conviction or optimism. Is there a personal meaning behind it, or did the title emerge naturally from the music?

Yes, the title has a very personal meaning. For me, “Believe” represents the reality of growing up with a dream and learning how to hold on to it as you get older. Along the way, there’s always noise around you — expectations, opinions, distractions, and moments of doubt. I think learning to deal with that while staying focused on what you truly want is a natural struggle.

The word “Believe” is a reminder to myself of why I started in the first place. No matter what happens around me, I want to keep believing in the vision and continue working towards it.

How did your connection with BotaniQ Music begin? What made the label feel like the right home for this release?

I’ve always looked up to Dennis Cruz. I really connect with his musical style, especially his grooves and the way his tracks work on the dancefloor. At some point, I decided to send over some of my music, and “Believe” was the track that stood out to him. It also felt like a track that could really connect with people on the dancefloor, so the combination felt natural. Having the track released through BotaniQ Music is something I’m genuinely excited about.

What role does emotion play in your approach to electronic music? Do you tend to start with a particular feeling or atmosphere, or does that emerge during the production process?

For me, electronic music is very visual. When I’m producing, I can close my eyes and almost see certain places, cities, fashion brands, or shows that inspire me. Sometimes I visualize a specific atmosphere or aesthetic, and other times I imagine the crowd, the venue, and the energy of the dancefloor where the track could be played.

Those images and feelings naturally influence the music I create. I don’t always start with a specific emotion in mind; sometimes it develops as the track evolves. But visualization is a big part of my creative process. It helps me build a world around the music, rather than just focusing on the sounds themselves.

Amsterdam Dance Event has become one of the key meeting points for the electronic music industry. What does being part of this release around ADE mean to you, and how do you see the relationship between music, networking and the industry today?

I’m really excited about it. Being part of a release connected to such an important moment in the electronic music scene feels special. To be able to contribute my music to a label that is part of the ADE experience is a real honour.I also think networking and building genuine relationships are important parts of growing as an artist. You meet new people, discover different perspectives, and get inspired by the music, the parties, and the people around you. Those experiences can open up new opportunities, both creatively and professionally.

At the same time, I believe the music should always come first. Building connections is valuable, but staying focused on your sound and continuing to develop as an artist is what really matters. If you keep putting your energy into the music, the right things can happen naturally along the way.

Looking ahead, what would you like to explore next as an artist? Are there new sounds, influences or directions you’re keen to experiment with in your upcoming productions?

Lately, I’ve been really into deep techno and deep minimal grooves. I’m interested in exploring those influences and finding ways to combine them with my current sound, which is rooted in loopy, early 2000s-inspired tech house.

I want to experiment with deeper atmospheres and more hypnotic rhythms while keeping the funk and groove that define my productions. For me, it’s about evolving my sound without losing the elements that make it my own. I’m excited to see where that combination takes me.

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