top of page


Chromatic welcome Whipps to the site for today's interview, we wanted to find out more about them after their recent Pretty Casual release!

Can you tell us a little about your experience and your background in the music business?

I started making teas at The Square Centre Recording Studio and doing the sound at The Doghouse which was a live music venue. These places had a

very punk DIY attitude so I learnt a lot about getting things done not always in the most conventional way.

Where are you from? do you feel that has a big impact on your sound?

I’m from Nottingham. I only recently discovered the heritage here with

artists such as Crazy P, Red Rack’em and the DiY Collective. So it’s cool to learn about all that. I had always been of the opinion that Nottingham hadn’t had many mainstream success stories until recently, even Leicester had more talent. However that has changed very much in the last 10 years

so I guess that gives me a bit of a buzz and I'd like to keep the momentum of rising Nottingham artists building.

What artists and genres do you enjoy most right now?

Mostly I enjoy listening to ambient music from day to day, Eluvium is my favourite at the moment. However I do like to wack on something

headbanging occassionaly, Meshuggah comes to mind.

What is the story behind your new release? how did it come together?

‘Pretty Casual’ was a track I had been noodling with for a year or two and I think one day it just clicked into place. The spoken word part was

actually something my partner wrote originally in Japanese. The writing was supposed to accompany a graphic novel but I got fed up with waiting for my mate Muz to draw the pictures so I ended up using it in the title track.

For ‘Brainone’, that was something which came together quite naturally.

It’s quite difficult to harness lots of energy in a piece of music for 5 minutes without it becoming tiring or repetitive. I hope I achieved this.

Has your sound changed a lot in recent years?

I used to have a bit more disco flavouring in my sound, but sadly I've begun to notice that the disco ball has been dimming. I need to get it dazzlin’ again I reckon.Do you feel you can have a more experimental sound in the modern scene?

Yea deffo, there’s always gonna be someone out there who’ll dig it. Just need to get it out there.

We all know that the digital revolution has affected sales, but has it affected creativity?

Advancements are being made every second. Soon there will be toilets that will be able to detect any disease you may have years before it becomes

problematic leaving you with plenty of time to get fixed! We should embrace change and enjoy the fruits of it.

Can you tell us what's next for you?

My plans are to keep working with The Duga Crew to get our label on the map. We have plenty of stuff in the pipeline so keep your eyes fixed on Duga.



PayPal ButtonPayPal Button
bottom of page